Running a spa is all about customer service and client retention. And the holidays are a great time to put these values at the forefront. While you certainly pamper your clients all year, this season is all about giving a little extra. By doing so, you can help your customers feel special and encourage them to stick with you in the new year.
This guide will outline some holiday gift ideas that your spa clients will love. With the right attention to detail, you can stand out from the competition and see your customer list grow.
A Free Treatment
Feeling extra generous this holiday season? You might offer your clients a free spa treatment. If you run a laser med spa, consider giving a free facial with the purchase of a laser hair removal treatment. A free small treatment with the purchase of a larger treatment is usually a reliable formula to follow. This will not only boost hair removal sales during the holidays, but it can also keep clients coming in the door for rejuvenation after the holiday bustle slows down.
If resources are a little tighter, you can give treatment in the form of a giveaway. For example, each client who books laser skin rejuvenation gets entered to win a free second treatment. By marketing this gift effectively, you can enjoy a steady stream of bookings.
Both first-time and returning customers will appreciate a discount, and the holidays are the perfect time to run this offer. You might offer a percentage of treatments or a buy-one-get-one special throughout the holidays. Small Business Saturday, which is the day after Black Friday, can be a great time to launch the discount.
Just be sure to up your customer service efforts when running a discount. Even if a client books an appointment for the sale, they might decide that the treatment is worth the full price. This mindset turns a curious client into a loyal customer.
Businesses in the beauty industry can’t go wrong with goodie bags. Your clients love trying new products, so this holiday gift can be ideal. Show your appreciation to all of your customers by giving away decorative bags full of face masks, nail polish, perfume samples, makeup brushes, and bath bombs. Even if the majority of your clients are women, be sure to have options geared toward men as well. You can fill these bags with items like beard balms, lotions, manicure kids, and hair oils. All of your clients will see this gesture as another opportunity to pamper themselves.
Branded items can be a great holiday gift, but you want to be careful. You run the risk of looking too sales-y by giving away throwaway items like stickers, pencils, and keychains. If you’re going to brand a holiday gift, be sure that it can be useful to your clients. Spas might consider giving out items like water bottles, sweatshirts, towels, tote bags, or bath and body products. These types of gifts are on-brand for the wellness industry and are items that your clients can incorporate into their daily lives.
A Holiday Party
The best holiday gifts are not always materialistic things. You might take the client experience to the next level this year by throwing a holiday party for employees and customers. This will give your clients a chance to mingle with each other and enjoy the space. You can hold raffles for free treatments and give away Christmas party favors at the door. A party will not only be memorable for your clients, but it will allow them to make an even more personal connection with your business. And this type of loyalty is what keeps clients coming back.
Whether you give away a free laser hair removal treatment or throw a holiday bash this season, be sure to show gratitude to your customers in some way. These types of gestures bring holiday cheer into your business and help your clients feel valued. The extra attention and kindness can help polish your spa’s reputation and ensure that you stand out among your competition.