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West Elm to inaugurate retail store in Kingston-Upon-Thames, UK

Published 31 August 2017

Home furnishing retailer West Elm is due to inaugurate its second UK location in the London suburb of Kingston-Upon-Thames in Winter 2017.

The two-story, 8,000 sq. ft. store sits on the ground floor of Bentalls Shopping Centre, with external access from the town’s main pedestrian high street. With a commitment to the community, West Elm Kingston will bring approximately 25 locally recruited jobs to the area.

The new location will open with the brand’s holiday assortment, along with a signature mix of Mid-century and modern furniture and accessories, and Fair Trade Certified and handcrafted products.

Additionally, West Elm Kingston will offer Williams-Sonoma, Inc.’s design consultation program Design Crew, which pairs customers with experts who can provide design services.

“We’ve had four successful years introducing ourselves to the UK through our Tottenham Court Road store, a strong e-commerce business and a thriving wholesale partnership with John Lewis. Globally, our customers want highly functional, accessible and beautifully designed products that can help them express their personal style at home,” said West Elm president Alex Bellos.

“Kingston has proven to be a key market for us since opening and we have been impressed by the abundance of creative talent in the neighborhood, driven by the multiple design and arts-based courses at Kingston University.

Creating the best store experience and connecting with our surrounding community is rooted in West Elm’s values. We are excited to connect with local artists, makers and designers through our West Elm LOCAL program by offering them space to sell their wares and bringing our regular cadence of workshops, classes, and engaging events.”

Source: Company Press Release