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Afound selects Mirakl to launch brand-new fashion marketplace

Published 15 June 2018

Swedish fashion retailer H&M’s discount fashion brand Afound has selected Mirakl, a global marketplace solutions provider, to launch a new fashion marketplace.

With both a store and digital presence, Afound will showcase both external brands and the H&M Group own labels such as COS, Weekday, Cheap Monday, and & Other Stories.

Afound managing director Fredrik Svartling said: “Consumer demand is changing as shoppers are constantly on the lookout for great deals. The Afound proposition is all about ‘giving great fashion new life’ and providing a premium experience for discounted brands.

“Our vision is to be a deal hunting paradise, giving our customers greater access to discounts alongside amazing new brands.”

Afound provides shoppers with a brand new omni-channel experience where they can access deals in-store and via the online marketplace.

The launched online store will serve the Swedish market to start. The marketplace strategy will ensure its customers have access to an endless aisle of bargains and gives Afound a R&D channel to figure out what other brands and products the customers might want in-store.

Mirakl CEO Philippe Corrot said: “Afound is destined to be a powerhouse in the retail world and a true pioneer.

“The company is at the forefront of digital transformation and Mirakl is proud to support Afound in its mission of serving more customers with more great products at a low cost. Afound’s use of the Mirakl platform will enable it to rapidly add new brands, scale assortment, and address new markets.”

Initially Afound will launch the online marketplace and five physical stores in Sweden.

Source: Company Press Release.