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omNovos partners with Farm Boy to deliver customer engagement platform

Published 07 June 2018

omNovos has partnered with Canadian food retailer Farm Boy to deliver a new customer engagement platform.

The project, one that will consist of a multitude of new customer-facing tools—is set to greatly enhance the experience of Farm Boy’s customers.

The comprehensive retail management platform is purpose-built to enable retailers of all kinds to leverage all customer profile information for a 360-degree view and management of all retail channels, including in-store, mobile, and online.

omNovos CEO Allan Zander said: “We are very pleased to create this new and ongoing relationship with Farm Boy.

“They have been a shining star amongst grocers for many years in Canada—perpetuating a unique brand and customer experience that has elevated them above many of their competitors.

“Now, with the addition of this next level in customer engagement technology, their customers will have a truly unique and highly personalized relationship with Farm Boy that will far surpass any other of its kind.”

Farm Boy co-CEO Jeff York said: “Farm Boy has been providing its customers with an exceptional in-store fresh shopping experience for over 36 years.

“As we extend our customer experience beyond the store to digital platforms and mobile devices, we plan to deliver a digital experience that will make our customers’ lives better and that will make eating well easier.

“To do this, we have selected technology partner, omNovos, a company with the deep data management and global technology experience necessary to develop a secure infrastructure and customized digital platform. We are excited about the future and the possibilities these new digital solutions will bring to our stores and our customers.”

Through a comprehensive and multi-layered approach, customers will have access to newly designed and developed mobile and web-based apps, enabling increased access to relevant information and interaction with the Farm Boy brand.

However, mobile and web apps are just the beginning. Utilizing the omNovos PACE (Personalized Automated Customer Engagement) Platform, customers will also be able to immediately customize their desired experience—whether in-app, online, or in-store.

Everything from highly personalized content, to personalized experiences, recipes, promotions, and more, will all be configurable by the customer, enabling a highly unique experience for every individual. In addition, customers will also have access to a Starbucks-style order and pay system for Farm Boy’s prepared foods.

The project is already underway with the omNovos platform being customized to meet the specific needs of Farm Boy and its customers.

Source: Company Press Release.