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Williams-Sonoma launches AR iOS app for Pottery Barn

RBR Staff Writer Published 01 December 2017

US consumer retail firm Williams-Sonoma has introduced a new augmented reality (AR) application for Pottery Barn available on iOS for iPhone and iPad.

The application, dubbed Pottery Barn 3D Room View, enables customers to virtually place life-sized three-dimensional Pottery Barn products in a room, save and share room designs, connect through the app to shop.

The move transforms the design process into a digitally-enabled, interactive experience for the customers.

The app offers several ways in which a user can design a room. Customers can add items to a room to see how they will look and fit with the existing furniture and décor, or can start with an empty room and begin the design process from scratch.

From here, users can tap or swipe to add, remove or move items around the room, change the color and zoom in to see little details.

The app offers customers access to more than 1500 products in different sizes, colors and configurations. Presently, the focus of the app is on living room categories including sofas, sectionals, chairs, coffee tables, side tables, rugs and lamps. The company plans to add additional product categories in the coming months.

For customers who want additional inspiration, there are seven different pre-styled living room looks curated by Pottery Barn design experts that can be customized for any space.

Williams-Sonoma chief marketing officer Felix Carbullido said: “Our new Pottery Barn 3D Room View app for Pottery Barn puts the latest AR technology in the hands of our customers and is a key example of how Williams-Sonoma is leveraging innovative technology to enhance customer experience and make the design process easy and fun.

“It’s also an opportunity to expand our Design Crew offering by giving our design experts a powerful tool to help customers see how Pottery Barn products will look and fit in their space.”

Image: Post Street Williams-Sonoma Store Front. Photo: Courtesy of Brooke Buchanan/Williams-Sonoma, Inc./Wikipeda.