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Sephora to deploy Salesforce Commerce Cloud and Service Cloud in Europe

Published 12 March 2018

Cosmetic retailer Sephora will deploy Salesforce Commerce Cloud and Service Cloud in Europe to speed up growth and provide more personalized, intelligent shopping journeys for its customers.

Sephora Europe & Middle East CDO Anne-Veronique Baylac said: "Everyone has different beauty and skincare needs, and we want to provide our customers with shopping experiences that are as unique as they are, whether they're shopping in-store or online.

"By advancing our digital strategy with Salesforce, we're putting the right platform in place to continue delivering the groundbreaking and personalized beauty tools our customers want," confirms Pierrette Frey, the retailers' CIO.

With Commerce Cloud, Sephora Europe shoppers will receive unique content, offers and recommendations based on information such as past purchases, skin type, makeup and cosmetic preferences, and geographic regions.

And with Service Cloud, Sephora will be able to provide shoppers with more personalized and connected customer service experiences across every channel and touchpoint.

Salesforce retail industry solutions SVP Shelley Bransten said: "To meet the expectations of today's shoppers, retailers must deliver customer experiences that are personalized, connected and fast.

"With Commerce Cloud and Service Cloud, Sephora Europe will be able to grow and innovate at the speed of their consumer and build more personal and predictive shopping journeys for every single shopper."

Sephora is now live on Commerce Cloud and Service Cloud in Sweden and Denmark. The company is also planning to roll out the new digital shopping experience all over Europe starting with Portugal, Germany, France and Poland in the coming months.

Source: Company Press Release