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Relevium & HempCo enter into exclusive product deal for PlanetHemp

Published 24 November 2017

Relevium Technologies has signed an exclusive brand and product assignment with HempCo Canada for the Planet Hemp brand.

Highlights

  • Exclusive Brand and Product Assignment for the PlanetHemp brand
  • Relevium will market PlanetHemp products in the US and UK
  • Exclusivity for online sales through Amazon, Walmart/Jet and others
  • Cooperate in developing new formulations and applications

Initial 2-year term

Aurelio Useche, CEO of Relevium Technologies stated: "Initially announced on May 10, 2017, this Agreement has been a long time in the making." Mr. Useche continued: "This Exclusivity Agreement could not come at a better time as people are gearing up for the Holiday Season, and the Relevium Operations Team is gearing up to help people with their post-Holiday wellness plans. Relevium is looking forward to bringing quality PlanetHemp products to the US and UK in 2018. We also look forward to developing new products with the team at HempCo, especially as the regulatory environment for certain hemp and CBD-infused products becomes more favorable."

Purpose

Relevium and HempCo have signed an Exclusive Brand and Product Assignment (the "Exclusivity Agreement"). The Exclusivity Agreement confirms that Relevium and HempCo intend to cooperate in the business development, branding, marketing and e-retailing of PlanetHempand all the Hempco products. This includes proteins, seed, oils, natural bars, pet products and CBD-infused products currently sold byHempCo on a B2B basis and on a B2C basis, through its brand PlanetHemp. The parties have agreed to create value through exclusive e-retailing rights of PlanetHemp in the USA and UK through Amazon and its Website, as well as possible brand extension to sell in Jet, Flipkart, Alibaba and other online retail platforms such as Walmart.com and Costco.com.

Exclusivity

Relevium will sell and introduce new products under the PlanetHemp brand for the United States (USA) and the United Kingdom (UK) as per the above list of e-retailing venues only and unless otherwise approved in writing by HempCo. Additionally, and with HempCo written permission, Relevium might introduce parallel e-commerce brands of the same products in the same territories; for the purposes of pursuing business in platforms that would complement the market strategy and spirit of cooperation in this Agreement.

New Product Lines

In the spirit of cooperation Relevium and HempCo will cooperate in the development of new products, formulations as well as new applications for the Nutrition, Nutraceutical, Fitness Nutrition and Skin-Care markets, to ensure an ongoing pipeline of new products entering the market.Relevium and HempCo respectively have the technical and marketing expertise to develop and brand the exclusive products.



Source: Company Press Release