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Office Depot unveils market makeover of 14 stores in Austin, Texas

RBR Staff Writer Published 31 January 2018

Office Depot has unveiled reimagined retail stores with market makeover in Austin, Texas including a location for entrepreneurs and small businesses.

The opening of BizBox: Powered by Office Depot store signals the next step in the company’s retail transformation.

It will integrate the company’s recently launched BizBox offering into its retail locations. 

The reimagined stores provide a range of services for small business owners offered both online and in-store, along with flex workspaces in select stores. 

BizBox is designed as a one-stop-shop for entrepreneurs to offer end-to-end services to help small- to mid-sized businesses start and grow their companies, including logo and website design, digital and social marketing, and others.

The retail stores in Austin provide digital services as well as a selection of traditional office products, and customers can expect a new look in the upgraded locations.

Entrepreneurs will have access to BizBox professionals to help find suitable services for each of their needs and streamline operations.

Office Depot said open seating areas will encourage entrepreneurs to connect and discuss ideas and solutions alongside BizBox professionals.

The company claims that its tech support team will assist customers with everything from smartphone repairs to PC tune-ups and more.

Office Depot CEO Gerry Smith said: “Today is a key inflection point in the company’s transformation from a traditional office products retailer to a broader business services platform.

“Helping small and medium-sized business customers is core to our identity, but the reality is that our customers’ needs have changed. BizBox reflects our continued commitment to an omnichannel experience that addresses the challenges small businesses are facing today.”

Image: Office Depot plans new makeover. Photo: Courtesy of Office DEPOT.