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Nordstrom acquires two retail technology companies

RBR Staff Writer Published 12 March 2018

US-based fashion retailer Nordstrom has acquired two retail technology companies, BevyUp and MessageYes, for an undisclosed sum.

The acquisitions are part of the company’s approach to create a better shopping experience for its customers.

Nordstrom is looking at ways technology can support to continually evolve customer experience.

BevyUp, which was founded in 2012, is improving the omnichannel experience by expanding sales associates' customer relationships beyond brick-and- mortar stores.

The company's mobile clienteling app, Style Boards, is used to offer their customers with a personalized, omnichannel experience.

BevyUp's digital selling platform will be incorporated into a new, integrated mobile Nordstrom employee app that will be rolled out next year.

BevyUp founder and CEO Mauricio Cuevas said: "BevyUp was founded on the simple idea that retailers could develop meaningful connections with their customers.

“We've helped revolutionize the customer experience by extending a salesperson's relationships beyond the confines of brick-and-mortar stores. Becoming a part of the Nordstrom team gives us the opportunity to take our combined efforts even farther.”

MessageYes seeks to help people discover and purchase items using their mobile phones. It is the first platform to provide frictionless e-commerce over mobile messaging for brands  seeking to engage and transact directly with their customers.

The MessageYes platform uses artificial intelligence (AI), human-assisted AI, and integrated payments to learn from customer feedback.

Nordstrom technology senior vice president Brian Gill said: "The retail environment is changing faster than ever, but the value of service, speed, convenience and newness remain constant.

"To continue to be successful into the future, we need to invest in technologies that will enable us to deliver on those qualities and better serve customers in a digitally-connected world."

MessageYes founder and CEO Dave Cotter said: "Personalized shopping has long been our focus, and it's something that's been core to Nordstrom since they were founded back in 1901.

"Nordstrom has succeeded in building emotional relationships with their customers – creating connections that go well beyond a transaction. When we started MessageYes, that's exactly what we wanted to do. Joining Nordstrom enables us to take a lot of our concepts and integrate them across all of the channels Nordstrom uses to serve customers."

Image: One of Nordstrom’s locations in Florida. Photo: Courtesy of Caldorwards4/Wikipedia.org.