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Lacoste selects Accenture, Demandware to launch online business in China

RBR Staff Writer Published 07 August 2013

French apparel retailer Lacoste has selected Accenture and Demandware to expand its online presence in Greater China.

Under the agreement, Accenture has designed and built Lacoste's online store and will continue to manage the operations of its online business in China, using Demandware as the core digital commerce platform.

This includes technology support, back office services, integration with microsites, customer services, logistics payment services and social media networks.

Accenture's Multichannel Commerce Solution can create a customized online shop for companies and provide them with the business functions required to manage and run an online retailing platform.

Accenture will use Accenture Interactive to help deliver the services to Lacoste.

Accenture and Demandware are also releasing a version of the solution for ASEAN and European Markets.

Lacoste digital head Sébastien Fayet said, "Accenture's solution offers Lacoste the ability to quickly reach millions of Chinese consumers, and provide them with a quality and secure online experience."

Founded in 1933, Lacoste sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously polo shirts.