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Kroger partners with Nuro to redefine future of grocery shopping

RBR Staff Writer Published 29 June 2018

Groceries retailer Kroger has partnered with Nuro, a California-based robotics company, to pilot an autonomous system for delivering groceries.

It will be a on-road, fully-autonomous delivery system in the US and will make ordering groceries much more convenient and affordable for customers everywhere.

Customers can now place same day delivery orders through Kroger’s ClickList ordering system and Nuro’s app. The pilot will be conducted on Nuro’s fleet of autonomous vehicles.

Kroger's chief digital officer Yael Cosset said: "We are incredibly excited about the potential of our innovative partnership with Nuro to bring the future of grocery delivery to customers today.

"As part of ‘Restock Kroger’, we have already started to redefine the grocery customer experience and expand the coverage area for our anything, anytime and anywhere offering. Partnering with Nuro, a leading technology company, will create customer value by providing Americans access to fast and convenient delivery at a fair price."

This is the first application and deployment of the company’s hardware and software, Nuro said. The place or region has not been decided upon yet and it will be announced soon. It is expected to begn this fall.

Kroger has a footprint of about 2,800 stores across 35 states and combined with Nuro’s technology platform is expected change the status quo of grocery delivery with the convenience of low price.

This allows customers to get what they need, when they need it, wherever they are, Kroger stated.

Restock Kroger is a plan that announced by the company in October, last year. The plan includes four main drivers namely, redefine the food and grocery customer experience, expand partnerships to create customer value, develop talent, and live Kroger’s purpose.

Nuro co-founder Dave Ferguson said: "Unmanned delivery will be a game-changer for local commerce, and together with Kroger, we're thrilled to test this new delivery experience to bring grocery customers new levels of convenience and value.

"Our safe, reliable, and affordable service, combined with Kroger's ubiquitous brand, is a powerful first step in our mission to accelerate the benefits of robotics for everyday life."


Image: Nuro’s self-driving vehicle to be used for delivering groceries. Photo: Courtesy of Kroger/PR Newswire.