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Footwear retailer Rockport selects Yottaa platform for eCommerce acceleration

Published 07 May 2018

Rockport Group, a men’s and women’s footwear retailer. has selected the Yottaa SaaS platform, in a move to boost the performance of its websites and increase their online revenue per session.

The Rockport Group is home to the Aravon, Dunham, and Rockport brands and the popular Rockport Cobb Hill Collection.

With its diverse assortment of men's and women's footwear, products from The Rockport Group can be found in various retail channels in more than 50 countries worldwide. Headquartered in the greater Boston area, The Rockport Group is committed to its history of innovation and a consumer-centric approach to style, fit, and comfort.

The Rockport Group has very sophisticated websites that run on Salesforce Commerce Cloud and deliver rich customer experiences including many high-resolution images and third party technologies. While these images and third parties are essential to creating engaging online experiences for the company’s shoppers, they also had been slowing down web page load times resulting in increased bounce rates.

In order to improve site performance, Rockport ran a trial with the Yottaa eCommerce Acceleration Platform. At the end of the trial Rockport’s site performance improved dramatically: average page load times were reduced by 5 seconds. Most importantly, through Yottaa Rockport was able to increase revenue per session 2.3%.

The Rockport Group global eCommerce director Mario Protano said: “As an innovator in the footwear industry it is imperative that each of the brands in The Rockport Group have very innovative and engaging websites.

“Yottaa’s eCommerce Acceleration Platform enables us to add all the third party applications needed to ensure optimal online shopper experiences while guaranteeing fast site performance. Since deploying Yottaa, The Rockport Group has been able to significantly improve site performance, which has led to increased revenue per session.”

The Rockport Group leveraged Yottaa’s eCommerce Acceleration Platform utilizing the following Yottaa solutions:

Application Sequencing to optimally manage and control the execution of 1st and 3rd party assets, and responsively load images to make even the most visually engaging (and heavy) pages immediately interactive.

InstantON to accelerate the performance of dynamic pages and content, resulting in significantly faster page load times.

Content Transformation to manipulate how web page content is rendered, with no configuration or code change. By enabling quick modified page rendering, Content Transformation personalizes the performance of the shopper experience to each device, browser, location, and network.

Yottaa CEO Rich Stendardo said: “The Rockport Group is yet another example of Yottaa optimizing web performance for retail sites running on Salesforce Commerce Cloud.

“Through its ability to manage and control third party applications, accelerate dynamic and static content, and optimize the loading of high resolution images, the Yottaa platform is creating a new class of technology that enables leading retailers such as The Rockport Group to improve page load times, deliver exceptional shopper experiences, and increase online revenue.”

Source: Company Press Release.