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Electronic Express selects Jesta’s retail platform to transform enterprise capabilities

Published 22 December 2017

Electronic Express has selected the retail platform of Jesta to transform its enterprise capabilities, and to deliver an inspiring in-store and e-com experience to its customers and associates.

Electronic Express will leverage Jesta’s best-in-class Merchandising, Point Of Sale, Gift Card, Loyalty, Distributed Order Management, Financials, and WMS modules, as well as advanced Business Intelligence, reporting and mobile capabilities.

Founded in 1983 as a single, 80 square foot store, Electronic Express has since expanded to become the largest independent consumer electronics and major appliances retailer in Tennessee. The Nashville-based company prides itself on delivering leading edge products at competitive prices, with a distinctly personalized approach to customer service.

As a result of their burgeoning online presence, Electronic Express was facing a significant challenge of integrating their online data with their in-store systems. “We were essentially operating in silos,” says Sam Yazdian, CEO, Electronic Express.

“Providing the best customer experience is our top priority, but we were running on legacy systems that did not talk to each other, and it was preventing us from growing and delivering on our promise of a distinguished shopping experience for our customers."

Electronic Express was looking for an integrated platform that would allow them to truly fulfill their vision of unified commerce. “We were searching for a holistic platform that would support our growth aspirations, and we found Jesta’s retail suite to be the perfect fit for us,” continues Yazdian. “Not only did we align from a functional standpoint, but there was a great synergy between our two organizations as well.”

Leveraging Jesta’s flagship Vision Suite platform, Electronic Express will streamline and integrate every aspect of its business, from unified inventory management to store operations to business intelligence functionalities. A powerful distributed order management module will allow Electronic Express to process omnichannel orders originating from its network of store and e-com channels, while optimizing fulfilment and delivery based on customer preferences.

Advanced analytics and mobile tools will enable strategic decision-making and enhance the shopping experience by fostering highly individualized interactions between clients and associates.

“We are thrilled to have the opportunity to partner with Electronic Express, a company that shares our people-first approach to business, as well as our core value of providing outstanding client service. We are confident that our unified commerce platform will enable Electronic Express to elevate their customer journey and fuel their expansive growth, and we are looking forward to working closely with them as we move to the next phase of this exciting project,” says Moris Chemtov, President, Jesta I.S.

“Electronic Express is a unique retail business that has been very successful in navigating a tough environment by making a large assortment of products available to its customers, at their choice of shopping channels. Implementing the Vision platform will endow Electronic Express with a holistic understanding of its customers, while empowering associates with the agility to execute and elevate the shopping experience,” adds Arvind Gupta, COO, Jesta I.S.

“After a rigorous evaluation process, we are thrilled to be chosen as Electronic Express’ technology partner. I look forward to implementing best business practices, supply chain agility and a unified customer view as they deploy this strategic platform across their enterprise.”

Source: Company Press Release