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ConversionPoint buys e-commerce technology provider Sellpoints

Published 13 December 2017

ConversionPoint Technologies has acquired an e-Commerce technology provider Sellpoints, which works on helping retailers sell more online.

Sellpoints, through its OMNI and ReTargeter platforms, powers more than 10 billion hits per month for major brands and retailers, with its technology integrated into a majority of the top online U.S retailers.

“The acquisition of Sellpoints reflects our growth strategy aimed at addressing the rising costs of e-Commerce customer acquisition and typical lack of ROI focus when selling directly, through online retail or on Amazon,” stated Robert Tallack, CEO of ConversionPoint Technologies.

“Sellpoints effectively addresses these challenges like no other, which is reflected in their marquee customer base of 500-plus major global brands. Further, Sellpoints’ online retail relationships have taken years to cultivate, which also creates a significant barrier to entry to others in this space.”

Paid search, programmatic display, cost-per-click affiliates and third-party lead generation are all standard tools e-Commerce marketers use to gain market share. However, according to Tallack, most e-Commerce marketers have little understanding of how to implement strategies that will reduce cost per acquisition (CPA) and increase lifetime value (LTV).

“Bringing Sellpoints into our portfolio of e-Commerce technology companies furthers our mission of deploying best-of-breed technologies to help brands, retailers, advertisers and agencies sell more efficiently and profitably online,” said Tallack.

Today’s highly-competitive marketplace demands that sellers be experts in all three areas of e-Commerce: direct (.com), online retail and Amazon. This can be daunting, since each channel has its own nuances and numerous pitfalls. “Each of our companies offer solutions and expertise perfectly tuned for each channel,” added Tallack. “Sellpoints addresses the online retail and Amazon markets with proprietary content strategies that result in higher product visibility which translates into sales.”

Sellpoints has operated in the e-Commerce space for over 17 years. Its investors include Menlo Ventures, Granite Ventures and IBM, who all continue to be ConversionPoint shareholders. Details of the transaction remain confidential.

“We couldn't be more excited to be a part of the ConversionPoint vision of helping top tier brands profitably sell more online and increase return on ad spend,” commented Sellpoints CEO, Brian O'Keefe. "Combining our expertise in the retail eCommerce channel with ConversionPoint’s other cross-channel technologies will allow our clients to make the most of every customer interaction.”

Source: Company Press Release