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Co-op trials pay-in-aisle technology at Manchester store

RBR Staff Writer Published 09 March 2018

UK retailer The Co-op is trialing pay-in-aisle technology at its store located at the support center in Manchester.

The move will allow customers to check-out their own purchases on their phone.

The shop, scan and go initiative is currently being trialed at Manchester store, with a wider roll-out due to start as early as this summer.

A further trial is expected to be undertaken at the Co-op’s store situated in the UK headquarters of Microsoft, Reading.

Built in partnership with Mastercard, an app enables customers to scan products on their own device as they walk around the store.

After finishing their shopping, the amount customers owe will then be deducted from their account with a single click.

The Co-op retail support director Matthew Speight said: “It is a challenging market place for retailers, and the Co-op is responding positively.

"Our ambition is to harness technology to deliver the shopping experience that our diverse customer-base requires – when, where and how they need it.

“It is all about consumer choices and convenience. We listen to our Members and customers and we are investing in our stores, people, prices, products and technology. We recognise there are many communities where customers pop in to their local Co-op and enjoy a friendly chat – it is all part of the service. Whereas for others, perhaps with a train to catch or on a school run, every second can count as consumers seek increased convenience.”

The new technology will be used as a supplement for the conventional payment methods at the store such as self-service tills and manned checkouts, which have been placed in order to enhance consumer choice and service.

Co-op claims that cash transactions at its stores have reduced significantly due to alternative payment methods. They have dropped by more than one fifth in the last five years, with a 15% reduction in the last 18 months alone.

The technology also links information a customer’s Co-op Membership account – telling shoppers how much they have saved.

Image: Co-op trails new scan and pay at one of its stores. Photo: Courtesy of Co-operative Group Limited.